About us

ABOUT SAATIYA

Hi! I’m Sandy Kaur. As a woman from a South Asian background who grew up feeling like an outsider, it has been a really important goal of mine to build a brand where women feel a sense of belonging. I know that especially for Indian girls, it can be really hard to believe in yourself – that’s been a constant theme in my life. Growing up, I constantly saw the men around me be treated more favourably, which has negatively impacted my self-worth and confidence to this day. As a child, I also struggled with extreme social anxiety which led to issues developing relationships with friends and family. I know that a lack of understanding from the people closest to you can make you feel isolated and societal pressures can just make this worse.

Our Why

Having overcome mental health issues like anxiety and depression by starting to eat healthily, exercising, and looking at ancient Indian scriptures which align to having a higher life purpose, I made it my mission to give others a way to look and feel amazing by natural means.

SB Nutrition was Saatiya’s legacy brand which I started straight after my law degree to sell high protein chips (Protatoes). At the time though, all I cared about was protein, protein, protein (like many others in the fitness industry). What I only came to realise later, is that the quality of your protein is the most important part – this is what will affect your mental health, skin health, overall immunity, and just the way you feel.

Until I truly started to focus on the quality of my food (by minimising processed food and artificial ingredients), I struggled to build as much muscle as I can now. This wasn’t helped by my mental health issues which led to an eating disorder. With professional help, I began to prioritise a natural lifestyle including eating fermented and natural foods which made me feel right for the first time, like my body was really putting all nutrients to good use (this is because fermented and natural foods improve gut health, leading to better nutrient absorption, which is why I opted for fermented protein powder in Saatiya’s protein )

Our Philosophy

After ditching protein shakes with artificial ingredients that gave rise to bad skin and bloating and experimenting with ways to make plant-based protein taste terrific, Saatiya was born.

A protein powder influenced by ancient Indian remedies promoting a Sattvic life (Sanskrit for calmness, harmonious living and purity), helps to bring all your vital energies (Chi) together and minimize gut-related issues. All-natural ingredients give rise to strong physical and mental health which is why I am now able to focus with a clear mind on my work life, family life, social life and my personal spiritual journey, all with high energy levels.

This is still a journey I am on – we are always evolving and we will be something new tomorrow. I want you to come on this journey with me so that we can keep evolving together.
Saatiya is a representation of confidence, truth and belief in yourself. From one woman to another, you can achieve whatever you put your mind to – our job is to give you ownership of your mind so you can control all your stresses and worries to achieve your full potential.
I want to dedicate my life to helping people, which is why I am contactable by email or social media for any help or advice you may need, as your friend.